Alpine, being the brand name for the building material concern, has been in the industry for the last 50 years. The company began in retail, with focus and attention solely on providing individual customer satisfaction at is well-known store in the heart of Kwa-Zulu Natal being Petermaritzburg. With the phenomenal performance of this outlet, coupled with the removal of Sanctions on South Africa in 1994, the company moved towards sourcing building material products globally and wholesaling these across South Africa.